Project details
Tribeless is a lifestyle brand with a vision to see a world where people love and respect each other despite differences in their race, language, gender, ethnicity and culture.
The project was to interpret its ideology and core values into a distinct identity. A key path was its minimalist mindset which we took into the development of the logo as well as the website.
For the logo, the chosen shapes come together to form a cross (+) at the center which is an alternate representation of the letter T. We refer to the 4 spaces that form the cross as 'Paths' representing the different directions people come from. In essence, it symbolizes people from all walks of life.
For the website, we chose a composition of clean lines, reductive, uncluttered, monochromatic and simple. This ‘less is more’ approach is marked by clarity, purpose, and intentionality.